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Xiaomi is a Chinese private enterprise specializing in designing, creating and selling smartphones and applications and consumer electronics, established in 2010. The company operates on the popularity of Apple Inc.. and leading the same marketing. CEO Lei Jun conformed to the image of what had Steve Jobs, wearing jeans and a dark shirt, and imitating the way Jobs' announcement of new products, which is called the false jobs. Despite repeated comparisons to Apple Inc., Xiaomi maintains that dire