Matomo

It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get ... Read More

Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022?  Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you ... Read More

MatomoCamp is the first online event developed by and for the Matomo community. The key purpose of MatomoCamp is to encourage knowledge-sharing, it’s all about helping and learning from each other. When is MatomoCamp? MatomoCamp will be held on Nov the ... Read More

MatomoCamp was the first online event developed by and for the Matomo community. The key purpose of MatomoCamp was to encourage knowledge-sharing, it’s all about helping and learning from each other. When was MatomoCamp? MatomoCamp was held on Nov the 4th ... Read More

Great news for our Matomo users in France, the Commission nationale de l’informatique et des libertés (CNIL), has confirmed that Matomo can now be used to collect data without tracking consent. There are specific conditions and measures that are necessary ... Read More

Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, ... Read More

A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The ... Read More

User behavioural analytics (UBA) give your business unique insights into your customers.  Where traditional website metrics track what actions are completed or how many visitors you have, user behaviour shows the driving factors behind those actions. UBA tools such as ... Read More

Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights.  In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare ... Read More

One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with ... Read More